Web site marketing is borrowing the mind’s eye view of your customer and painting a picture they can relate to. They place themselves into the picture you create in their mind and align themselves with you and your product, service, and business. The customer feels stronger, taller, better, safer, fancier, faster, happier, more content, or thrifty as a result of aligning themselves with you and your product. This is what we at Dot Different, Inc. call “reticular alignment” in web site marketing. The picture you paint in their mind identifies with them, lets them enjoy something, and offers your solution for their need. If they don’t know they need it, you paint the need into the picture. Does your web site marketing do that? Is your dot different?
 A web site is a projector to the world and should have web site marketing focusing the lens on the world stage. Home movie night, an outing at the movie theater, or a business presentation all have the same things in common. They project a core set of concepts, ideas, or entertainment for a specific audience to receive.
The difference between a movie and your web site marketing is that you do not have a captive audience looking at your web site. They will not sit through a beginning, middle and end of a web site experience. People have the capacity to click out of the projecting experience at any point. How many bad movies have you sat through? Plenty. How many bad web sites have you sat through? You click out of there as fast as possible don't you? Sure, ... who wouldn't? So, does your dot hold their attention? Does it use web site marketing? Is your dot different?
How do people feel when looking at your web site? Does your web site marketing represent your objective with simple, easy-to-follow navigation and copy? Will people remember your web site marketing and core message? Will they tell others about your web site? You need to differentiate yourself from your competition. Be Different. Dot Different.
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